The question is "how do you get a good list?" You industry mailing list have three choices. You can buy a list. You can rent a list. Or you can build your own list. Some of the advantages are pretty obvious. Buying seems better than renting because industry mailing list when you own the list, you can mail to it over and over again at no additional cost. Building a list seems better than the other two industry mailing list options because you can take extra care in what names and addresses you add.
Also, while building a list is time-consuming, it can industry mailing list be done at little or no financial cost. But there are other factors as well. Often the decision is made by the size of your market. If your potential audience is large - too large and industry mailing list expensive to manage yourself - renting a list might make sense. Sometimes the decision is made by the data you need. If, for example, your prospects need to have a certain industry mailing list software system in place (and that information is not publicly available).
Your target job title is lower in the industry mailing list corporate structure(and not obtainable through public data) - building your own list may be your only option. Let's take a closer look at the three options: Buying a list. Many, but not all, industry mailing list companies give you the option of purchasing your list for unlimited usage. You'll pay more (maybe double the cost) than if you just industry mailing list rent the list. Some of the better list owners (like industry publication lists) are very protective of their products.